How to Avoid the 10
Worst Property Selling Mistakes
Not Insisting That Estate Agents Justify Their
we’re going to be quite blunt.
Estate Agent that does not take the time to explain exactly how they
reached their suggested
property valuation figure is not worth
it's time for you to interview Estate Agents choose to invite between 3
– 5 local firms that are experienced at selling property like yours and
make sure they bring “comparables”.
are the details of properties like yours that the agent has recently sold
(and/or is currently selling).
value of your property will be inextricably linked to these
of this, its only right that agents should take the time to explain how
they’ve reached their valuation figure & how your home compares to
whatever else is on the market (in the price bracket you’re targeting).
the agents come around, they will first have a wander around your
property, and then they’ll give you their sales pitch.
will take about 45 minutes but there are two important things to remember:
Never tell an Estate Agent what you
think your property is worth. Always let them commit to a figure first.
This is important because as mentioned before, agents know the easiest way
to gaining an instruction is to take the path of least resistance and just
tell a vendor the figure he (or she) wants to hear.
Let the Estate Agent know that you’re
interviewing (and/or have had valuations from other Estate Agents). Again
don’t let slip any specific figures that other agents have mentioned.
the agents know that you’ve
sought the opinion of others will make them think harder about the
figure they present to you.
Agents make these house calls every day and it's their job to have a
highly polished sales patter.
you just sit back & let the agent control the interview you'll learn
very little from their visit that will meaningfully help you choose
of this we'd like to give you my Top 15 questions for interviewing
they answer these questions is important so be on guard for too much
hesitation, repetition or any patronising tone.
all, be on the look out for the agent that justifies all their answers
(any agent can make stuff-up but only good ones can back-up their words
are good agents out there; you just have to have the patience (& the
know-how) to sort the wheat from the chaff.
are our Top 15 agent interrogation questions:
much will my property sell for (make sure they commit to a figure and
not just give you a spread of £15-30k)?
figure should we put the property on the market for (i.e. what
“asking price” does he/she suggest)?
long do you think it will take to find a buyer?
are your selling fees for a “Sole Agency” contract?
all advertising costs included in that fee?
will my property be advertised (must be on one of the top 5 portals as
are your hours of business & are you open on Saturday &
long will I be tied into your “Sole Agency” contract?
do I terminate the contract if I am not happy with the service (post
June 1st 2007 - what will happen to my Home Information
Pack if I wish to switch agents, will you charge me a withdrawal fee)?
will conduct the viewings (you or me)?
often will you provide me with feedback on how my sale is progressing?
is your closest competitor?
are you better than them?
are you going to make my move go smoother than any other Estate Agent
long have you been an
Estate Agent in this area & what
qualifications do you have?
Gavin Brazg - www.TheAdvisory.co.uk
the links below to see the other mistakes
1 - 2 -
3 - 4 - 5
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